2009’s Give!Guide campaign received over $1,000,000 from Portland residents for local non-profits. The goal for the design was to engage Give!Guide’s target 35-and-under demographic. The design process started early so we were able to frame questions for non-profits in order to solicit answers that were made into interesting graphics. The “What $25 will do” spread attested to the power of small donations. Skidmore Prize winners were showcased through engaging photo shoots and a color-system was used with symbols throughout the guide to organize the non-profits.
Photographer: Mike Perrault